The Sender, Body Organics, is a skincare thats main focus is women, organic living and the environment. Their message is to spread the awareness that using their organic product is beneficial for every body type and our earth. They are directing their message to their audience of striving healthy women between the ages 25-30. As the designer, I imagined fresh organic materials used for ingredients in health products and the consistency of a liquid jelly lotion. The form was inspired by the concept of fresh organic material oozing from the bottle. The organic shapes and colors were in thought of the product and audience, to be fun, organic, and positive. In order for the design to be successful, the design was conceptually thought up from the client/audience relationship and then the form came from the appropriateness of the audience and concept.
